WW
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Eunjoo Hong
delikit@gmail.com
@repetitivelyrepeat

Hyungjae Kim
personak@gmail.com
@hk_of_ehhk

#303, 101–27, Euljiro 2-ga, Jung-gu, Seoul, 04542

The Hyundai Seoul: the 3rd Anniversary

2024

,

identity


Graphic identity commemorating the 3rd anniversary of the opening of The Hyundai Seoul.

See also online posters ←
See also environmental graphics ←

Plasticity refers to the ability of clay or dough to take on new forms and to form, push, and pull to maintain them. Imagine a being that is flexible and can stretch, shrink, and transform by itself or by external forces. We proposed this as a visual language symbolizing The Hyundai Seoul as a platform that is constantly changing.