WW
EE
 
 
 
 
 
 
 
 
 

Eunjoo Hong
delikit@gmail.com

Hyungjae Kim
personak@gmail.com

#303, 101–27, Euljiro 2-ga, Jung-gu, Seoul, 04542

PLAY IN THE BOX

2020

,

identity


PLAY IN THE BOX is a kids cafe that provides services related to amateur video production such as shooting, recording, and related education. The logo was created by combining an image and a wordmark. The image is a box in which the shape of the Korean alphabet “ㄷ” and the counter space surrounding the “ㄷ” are combined.

This is a simplified plan view of a room with an open door, allowing a combination of two different colors. The wordmark “PLAY IN THE BOX” is also arranged in the form of “ㄷ”, taking the custom that naturally separates when reading. Letters such as A, B, and O, which have a closed counter space like a room, emphasized the counter space by drawing an outline instead of filling the letters with faces.