Identity for Mad Pride 2019 (organized by Antica, Parade at Gwanghwamun Square, Oct 26, 2019). Letters made of geometric figures instantaneously appear in different forms and constantly change or pulsate.

“Mad Pride” is a festival designed to help people with mental disorders, survivors of psychiatric services, and those who support them feel proud of their crazy or insanity. The slogan of the 1st Mad Pride Seoul in 2019 is, “We are here now.”