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Eunjoo Hong
delikit@gmail.com
@repetitivelyrepeat

Hyungjae Kim
personak@gmail.com
@hk_of_ehhk

#303, 101–27, Euljiro 2-ga, Jung-gu, Seoul, 04542

The Hyundai Seoul: the 3rd Anniversary

2024

,

identity


Graphic identity commemorating the 3rd anniversary of the opening of The Hyundai Seoul.

See also online posters
See also environmental graphics

Plasticity refers to the ability of clay or dough to take on new forms and to form, push, and pull to maintain them. Imagine a being that is flexible and can stretch, shrink, and transform by itself or by external forces. We proposed this as a visual language symbolizing The Hyundai Seoul as a platform that is constantly changing.