WW
EE
 
 
 
 
 
 
 
 
 

Eunjoo Hong
delikit@gmail.com
@repetitivelyrepeat

Hyungjae Kim
personak@gmail.com
@hk_of_ehhk

#303, 101–27, Euljiro 2-ga, Jung-gu, Seoul, 04542

The Hyundai Daegu: the 1st Anniversary

2024

,

identity


Graphic identity to commemorate the first anniversary of the opening of The Hyundai Daegu.

See also main building banner ←
See also motion graphics ←

The landscapes of The Hyundai Daegu created by Jaime Hayon at the time of opening have now become a part of the department store as a kind of identity. We tried to create another version of the landscape by reducing the landscape to geometric forms and changing it into a visual language with abstraction and expandability. We also tried to create an English logotype using the same method.