WW
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Eunjoo Hong
delikit@gmail.com
@repetitivelyrepeat

Hyungjae Kim
personak@gmail.com
@hk_of_ehhk

#303, 101–27, Euljiro 2-ga, Jung-gu, Seoul, 04542

The Hyundai Daegu: the 1st Anniversary

2024

,

identity


Graphic identity to commemorate the first anniversary of the opening of The Hyundai Daegu.

See also main building banner
See also motion graphics

The landscapes of The Hyundai Daegu created by Jaime Hayon at the time of opening have now become a part of the department store as a kind of identity. We tried to create another version of the landscape by reducing the landscape to geometric forms and changing it into a visual language with abstraction and expandability. We also tried to create an English logotype using the same method.