Eunjoo Hong
delikit@gmail.com
@repetitivelyrepeat
Hyungjae Kim
personak@gmail.com
@hk_of_ehhk
#303, 101–27, Euljiro 2-ga, Jung-gu, Seoul, 04542
Brand identity project “SurPrice Week,” Lotte Outlets’ the biggest discount event of the second half of the year 2024. Multiple versions of the graphic were applied to various media.
The concept of this campaign was inspired by stacks of gift-wrapped boxes. An overflowing and exciting vibe emanates from the square objects.