WW
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Eunjoo Hong
delikit@gmail.com
@repetitivelyrepeat

Hyungjae Kim
personak@gmail.com
@hk_of_ehhk

#303, 101–27, Euljiro 2-ga, Jung-gu, Seoul, 04542

Lotcal Market

2024

,

identity


Brand identity for the Lotte Outlets’s local grocery store brand “Lotcal Market”. We also proposed grocery illustrations to be used along with the identity.

See also promotional materials
See also environmental graphics

Stencils are a technique that allows you to quickly and easily mark the surroundings regardless of the material, and because of their characteristics, they are often used on boxes for shipping, packaging containers, etc.

We imagined a scene where clear items for sale and temporary signage intersect in a market. By borrowing the most typical form of stencil design, we were able to quickly conjure up the image and impression of a “market” while allowing for a free layout.